...culture of quality is very important for us to push back the dumping from outside, if we don't do it; whether its from Africa, whether it's from my mothers kitchen, people are not going to buy it, so we have to become competitive, we have to develop competitive advantage and quality is the most important element in competitive advantage and, it's within our reach, we can do it."

More info: http://www.africaricecenter.org/
Produced by: Africe Rice Centre
Year: 
Language: English

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