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Making it Easy: Sanitation Marketing in Cambodia

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Created on 25 May 2011
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Description

The Sanitation Marketing Project was launched in Cambodia in early October 2009, aiming to have over 10,000 toilets installed by households in rural villages over a period of 18 months through market force and demand creation activities. Unlike conventional approaches to sanitation improvement, which usually provide hardware subsidies to households and overlook the market as a driving force to sustainable sanitation, the current approach focuses on market-based solutions and the sustained behavior change of sanitation practice within communities.

More info: www.wsp.org
Produced by: Water and Sanitation Program
Year: 2010
Language: English

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